The last section, and the heart of virtual banking, is a banking AI-based advisor. La Sirenita Case Study. Consultancy and support from 2ndQuadrant for online trading platform boosts PostgreSQL database performance by 400%. Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into … Solutions. 5 key insurance applications fully automated in 5 months. How We Designed the World's Most Awarded Banking App Concept, How to Create Banking Super App Based on 10 Latest Tech Trends, Banking Back-Office Transformation that Led Vendor to a Global Expansion, How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. Holographic devices place digital objects into the real world as if they are really there. The only way to be ready for the revolutionary switch to VR/AR digital reality is to start generating ideas and concepts today. We provide dedicated UX teams to brands worldwide. For example, if we are in a virtual or augmented reality session, do we need to exit out to check a few transactions or send money to relatives using mobile phones? If you are seeking an exceptional competitive advantage in the digital age, contact us! You can find previous UX concepts of future digital banking here. Fusioning Fintech and VUI — a UX case study. The onboarding wizard provides a clear message: This app is a simple, fun investment app to help you achieve your financial goals. In the case of VR/AR banking design, we especially need to remember that the main criterion for quality is simplicity. Fintech Innovation Studio. VR and AR technologies will merge digital content with the real world to create one constant reality. On the dashboard, the user sees a summary of his/her main account, cards connected to the account, an expenses/income bar, upcoming payable bills, favorites to whom to send money, a budget data chart, profile icon and five-section navigation bar. Subsequently, the visual design turned out wildly different compared to other fintech tools. Resolve the high dropout rate that occurred before users started making investments. SG New Tech. ... We are Product Design Studio - we translate your business goals and objectives into insightful UX, remarkable UI and distinctive visual concepts. Mixed reality will be established by two types of devices─holographic and immersive. But, true mixed reality potential lies far beyond games; it's a new digital platform that provides a revolutionary user experience. Much of this data worked perfectly for the KYC, so users could save significant time by either scanning their tax permanent account number (PAN) card or by entering the PAN manually (all Indian citizens have a PAN). How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. The client’s concern was that a significant percentage of users would use Fisdom to make their first-ever investment, so it was critical to educate first-timers about the process without making the experience “too novice” for everyone else. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry. In addition, we should remember that mixed reality will not instantly replace desktop and mobile banking solutions, which is why VR/AR design solutions should be easily adaptable for online multi-channel use. They can also swipe favorite contacts to the left to quickly find a recent one and send money instantly, or swipe the right balance bar to compare this month’s expenses with the previous month. Investing is challenging enough, so we focused on clear labeling to indicate when and where users were required to provide input or move forward. Read more about the possibilities of AI in banking in this Mobile Banking Super App UX Case Study. This will provide a scrollable accounts list convenient for multiple account owners. Fintech Case Study: UI/UX Design Concept of Mobile Banking App for Neobank - YouTube. It’s five pages of a lot of personal information, all of which needs to be typed on the phone! In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. This allows the user to “feel” his finances in a completely different way and discover a revolutionary, previously unseen virtual banking environment. The first mixed-reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking by UXDA. With the app’s contextual tooltips, content was written to be fun yet direct. By blending the physical and the virtual world with augmented reality, mixed-reality banking overcomes the limitations of a physical screen, bringing finances closer to the user. type of problems and solutions was quite similar to this case of user, ... We did the full UX and UI design of a Mobila Application that is a centralised place for generation and storage of OTP (One-time passwords) ... VIEW CASE STUDY. This investing method removes the complexity of choosing individual investments (though users can still invest in whatever they’d like), which makes it critical that the app builds trust with the user every step of the way. The user can easily swipe account cards to see the balances of his/her other accounts. This is especially challenging for an investing app, not only because the content needs to be open and easy to understand, but also engaging to promote usage. Originally, the KYC was a prerequisite for users to make an investment, but in our usability testing, we found a significant dropout rate during the process. and levels of expertise. First, we need to explore VR/AR features to understand how it affects user expectations, needs and behavior in mixed reality. Designing a mobile app for a fintech startup — A case study. Banking Back-Office Transformation that Led Vendor to a Global Expansion, 4. Case Studies. With this case study, we encourage you to view your own financial products through the lens of the future. The National — Wealth Management Bank, (NWM) is the 5th largest investment bank in Canada.It is headquartered in Montreal, with branches in most Canadian provinces and benefits from one of the largest investment advisor networks in the country. Most still lack the clean interface design and refined user experiences that have become commonplace in other types of apps, but the change has already begun, and more apps and services are creating better defined, smarter experiences that address user needs. In the case of the VR/AR experience, the main sections are located around the user, who can rotate them simply by swiping or by turning your head. The To adapt this 3D interface design for 2D devices, we placed elements in front and behind the main dashboard. UXDA stepped on the Finovate Europe 2019 stage in London beside other world's leading finance innovators and influencers to demonstrate which direction the financial industry is heading to. Although tempting when you want to display all possible information at once, this wouldn't be a great idea as it could cause cognitive overload and frustrate the user. While regulatory requirements state all investors must complete the KYC, users needed time to build trust with the app first. In most cases, the banking dashboard will be the first screen the user will see. Creating a quality fintech user experience for apps like Venmo is extremely challenging. I got tired of seeing things that need to be fixed... so I became a UX Designer. For UXDA, it was a daunting challenge to create a cross-platform design language that makes our VR/AR banking solution available for every channel, but we succeeded. Users see all the upcoming bills but can switch to their list of favorite recipients list that works as a carousel menu so they can see the latest paid bills, requests and automatic payments. Users can see more account details by tapping on it. The investment process in India requires that investors complete a one-time Know Your Customer (KYC) form. While regulatory obligations often require that financial apps behave in a certain way, there are opportunities to make the experience fun and hassle-free for users while still keeping it professional and easy to use. Case Study: How Moving to HubSpot CMS Revolutionised UX, Sales & Marketing for Tradeguider Published by Maria Milea on June 30, 2020 under HubSpot As a digital growth agency for the Financial Services industry, we get a lot of requests for website rebuilds, redesigns and CMS migrations. By tapping on the backward bullet, the user easily switches from sending money to requesting it. Sometimes it’s because they like the company, sometimes because they think it’ll do well, or perhaps because a financial expert recommended it. The main question is: how will everyday services work in the new environment, especially banking? Thence: Fintech UX Case Study (Golden Pie) Thence helped to craft the User Experience(UX) for India’s first online investment platform for bonds and debentures. FINTECH SAAS PLATFORM. Vivid graphics and illustrations enhance the experience, which is important in order to make a dry subject like investing more exciting. For example, a user sees a blurry recent transactions list in the background and can move it to the front by just clicking on it or swiping up the payment list. The 13th largest bank in the US pivots for digital era. Yet because of the wealth of alternatives, the initiative to make the app fun and engaging had to be taken into consideration throughout the entire process. This way, users could read up on anything they didn’t understand and skip everything else. MAKE THE ESOTERIC APPROACHABLE. Their money, safe in escrow, would be refunded if the form wasn’t submitted. A battle for small business Most people won’t notice which brand of payment terminal they’re tapping their card onto when they buy a latte, because from their perspective, they’re all the same. This creates a sense of trust in users. ... We worked closely with both the CEO and Head of Product to completely redesign both the UX and UI. UX Case Study: World's First Mixed Reality VR / AR Banking Design Concept. Thanks to AI, those are more than the usual advertising. A New Way To Delegate And Split Expenses: Fintech UX Case Study. The elements behind are out of "depth of focus," thus creating a space volume effect. USA. DCU Fintech Case Study. So we moved the requirement for KYC registration to the end of the process. There are hundreds of useful financial products, but the majority of bank users aren't even aware of them. This is where the new-age fintech products have an opportunity to score. The user can switch accounts from a card view to a list view just by tapping the switcher in the upper left corner. Case study: Product Strategy, UX, Design Systems . Solutions. Ether — UX/UI Fintech Case Study. This is not an attempt to make some precision forecast. With Fisdom—an investment app designed to make investing easy for people without an education in the Indian stock exchange, the client has three main goals: Fisdom operates differently than most investment apps or services. He spent 10 years researching UX and finance to create UXDA's methodology. time, what a coincidence), only for the Argentine market. This design approach helped to learn and solve major pain points and user needs. The knowledge base was organized to reflect various user personas (student, married, retired, homemaker, etc.) the previous tests). In addition to traditional financial products, such as new accounts, cards, loans, insurance, investment, or business-related banking services, there could also be a funding platform on which the user can create crowdfunding for his/her project or help other projects. UXDA's approach is described in great detail in our previous financial UX design case studies: 1. We believe that, in the future, this will be a rarely used function because, thanks to open banking connections and global digitalization, the majority of recipients could be easily found since they will already be connected to the user account. By continuing to use this site you agree to our. Both virtual and augmented reality should relate to the experience in the real world. Such a virtual bank could prepare personal offers based on a customer's preferences, financial track record and similar customer analytics. The user just has to input the card number, name, surname, ID number, phone number or any other recipient's details, and the virtual bank matches it to the database and requests any additional info that might be needed. The app breaks the process of gathering all the essential information into bite-sized, distinct steps—making the system smooth and simple. At nearly every step of the investing process, we provided heavily-curated content in the form of tooltips that users could see or skip. This will enrich consumers' experience with as-seen-in-a-movie opportunities in all the industries, especially after AI and 5G integration. It is highly important for users to maintain control over their finances, so we provide users with simple but powerful budgeting features to track and manage their expenses. Friendly error messages, highlighted calls to action, and helpful hints simplify complex processes without getting in the way. In an exclusive case study we uncover the TOP insights of creating an exceptional UX for a corporate banking product by iGTB that consists of … Properly structured VR design should reduce the painful effect of a mismatch caused by the difference between the eyes’ tracked movement in virtual reality and the feeling we perceive from physical reality through our other senses. This cut the time to enter required data into the KYC by half…at a minimum! Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. By simply tapping on the payment icon in the navigation bar or swiping the screen to the left, the user is taken to the payment section where he/she can manage bills and regular payments, as well as transfer funds to his/her mates. Lean project: Toone. We tried to avoid the potential of users getting stuck because they were confused about the next step. Activating the banking AI advisor through an AR headset to schedule financial tasks while on an adventurous mountain hike. If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind. Research ways to improve the investment registration process (more on this later). UI Design Best Practices and Common Mistakes, Empty States – The Most Overlooked Aspect of UX, Simplicity Is Key – Exploring Minimal Web Design, Heuristic Principles for Mobile Interfaces, Designing for Readability – A Guide to Web Typography, In the Spotlight: the Principles of Dark UI Design, Coliving Trends for the Remote Work Lifestyle, Information Architecture Principles for Mobile (with Infographic), Evolving UX – Experimental Product Design with a CXO, Paving the Path to Purchase – eCommerce UX Best Practices. The summary shows how much a user has spent and how much is left to reach his/her budget limit. Get in touch with us! AI analyzes the customer’s financial context and provides insights on how to become more effective and improve their financial life. In considering the transition from 2D screens to a 3D VR/AR platform, we have rethought the app interface from a 3D perspective by adding depth. A helping hand for entreprenuers. This article is a User Experience (UX) Case Study of the Venmo app. Fintech Case Study: 10 Tech Trends That Will Completely Change Our Banking Experience Published on August 11, ... UX design case study of how online banking user interface should work. Checking recent transactions through an AR headset while having a picnic in the park. As a side benefit, visualizations also provide a way for users to learn about those options and make better-informed decisions for investing their money. ... Design The MVP is an incremental roll-out design approach aligned by user research and concept validation and usability studies. Those risks paid off; the Fisdom app now has hundreds of thousands of installs (up from 1-5k pre-redesign) and a 4.2-star rating on the Google Play store. Thence is a product performance UX Design company, dealing with a wide range of industry verticals such as Enterprise Saas, Consumer Internet, Fintech, Edutech etc. Make the app more visually appealing—Fisdom is intended for anyone interested in investing, not just for commercial use. His main goal is to impact the lives of people by creating impactful digital experiences. hello@uxstudioteam.com +36 20 516 9779. By using our website, you agree to our Cookie Policy. Compared to the desktop or mobile experience, VR/AR design is not limited by the screen size. Competitor analysis—apps in the fintech sector targeting the Indian audience lack polish and do not provide the inviting experience expected by the younger user base. Koru UX Design Inc., 7600 Chevy Chase Drive, Suite 300, Austin, Texas, 78752, USA. To create mixed-reality banking solutions, we need to develop technology that's behind VR/AR, but the main success factor is still all about the user experience. In this app, the process is reversed. Over the last decade, Tejas has designed products for the top startup in India and some of the world's largest financial institutes. Mastering Fintech UX – A Design Case Study Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. Virtual reality (VR) and augmented reality (AR) are nothing new for passionate gamers, but, in other industries, especially banking, it could cause a revolution. For any blank states (zero-data screens), we provided clear call-to-action buttons so users were sure about the next step. Goal: We partnered with Zignaly to increase their user activation rate. From the get-go, it was important to set a playful tone—colorful sign-up screens convey a distinct personality and small transition animations help increase engagement. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. Fintech startup case study. Nice, I have been personally using wealthapp (https://wealthapp.com/ ), it's simple to use but not very happy with the site design though :-). The virtual bank ecosystem of the future should provide not only its own products but also third-party services. This sharpened our focus on building trust through visual appeal and ease-of-use. Product Design. The form is five pages and requires a lot of information. In the Indian market, this design shift was risky; Fisdom was one of the first stylized personal finance tools, and other companies have only recently begun focusing on UX. From there, the app suggests various options (using historical data and machine learning) and users can invest towards that goal with monthly deposits. Redington had determined a use-case to create a digital, centrally accessible way to document the investment fund review process for their main client. The potential of VR/AR's power to create an exceptional user experience is still undiscovered, which is why’ UXDA took on the challenge to demonstrate how this kind of future banking would work. Typically people invest in stocks, bonds, or a multitude of other things based on…well, anything! Let us introduce you to the world's first mixed reality banking design concept by UXDA: Video of world's first mixed reality banking design concept by UXDA in action. We started off doing a netnography to study the market, see what the competitors were doing and identify potential market gaps. It is possible to swipe or tap every element on the screen, just like in the physical world. Financial apps are seemingly at a disadvantage because of regulatory and legal requirements. Such budget data visualization is provided for every connected account. Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. UX Case Studies. With the appropriate context, financial apps can offer a pleasant and interesting user experience instead of following the drab status quo model. I Mastering Fintech UX – A Design Case Study. Case study: Citizens Bank – fintech friendly. With a small amount of extra effort and thought, creating clear and simple experiences is actually made easier when requirements like regulations need to be followed. Tejas Bhatt. There's no doubt that it looks impressive, but it's questionable whether it makes banking itself more convenient and user friendly. So, let's explore in detail how UXDA's mixed-reality banking could enrich the future banking experience. Product: NextGen enterprise Platform for accountants. achieving a greater engagement than the existing version (at least in VR/AR has one of the highest projected growth potentials, according to tech experts. The updated process has built-in suggestions based on market heuristics and can help users with their goals more accurately. UX Case Study: A SpaceUX Shuttle in Global Transaction Banking. Immersive devices create an immersive experience by hiding the physical world and replacing it with virtual reality. UXDA's team of expert financial UX architects and designers introduces you to the first mixed-reality banking concept that includes VR and AR banking design, tablet, wearable, desktop and mobile banking UI / UX. 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