User Type 2 • Business and technology building blocks. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Platform Revolution: How Networked Markets are Transforming The Economy and How to Make Them Work for You by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary Summary Book Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take … Benefiting from superior economies of production and distribution.Â, The Democratisation of tools of design has led to disruption. Â, A great question to ask — What new empowering technology can be leveraged?Â, Curation key – algorithms can collate community judgements.Â, De-linking ownership of the physical asset from the value it creates. Â, Example: MRI machines cost millions to purchase yet get used 50% of what it could. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Pipes to Platforms TELCOS/HANDSE DEVELOPERS . The first four cover basic ground, some of which I’ve summarized here. Platform Revolution Summary. Linear value chain.Â, Platforms beat pipelines because platforms scale more efficiently by eliminating gatekeepers. July 29th 2016 Buy Now | Read about it on Medium Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Marquee – Provide incentives to attract members of key user set onto your platform. Platform Revolution: Ch 03 -- Architecture & Design Marshall Van … editors for publishing.Â, Platforms unlock new sources of value creation and supply. Chap 04 course slides disruption dist Geoff Parker. Platforms seek exclusive access to essential assets. Platform Revolution: Ch 03 -- Architecture & Design Marshall Van Alstyne. Thickness – enables participants from different sides to find each other more easily.Â, 3. The sponsor (structure) retains legal control over the technology.Â, In the quest for proprietary control of a market you’re better off being as fast as possible before the next big thing supersedes the technology you seek to dominate.Â, When a platform is sponsored by a separate entity it can lead to an inefficient management system.Â, Core developers (usually employed by the company, core infrastructure)Â, Extension developers (app developers for the system, usually through API)Â, Data aggregators (Accumulate and sell data on to advertisers)Â, Extension developers can add extra value to the interactions such as airbnb photography service. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Geoffrey G. Parker; Marshall Van Alstyne; … … (Social Currency)Â, Decisions need to be made on who can create value units, how can they be created and integrated into a platform and what differentiates high quality from low quality.Â, The roles need to be explicitly described and understood. Â, The same user may play a different role in differing interactions. (actionable not vanity metrics)Â, Matching quality lies in curation – sales conversion rate?Â, Trust is developed through excellent curation which gets better with more data.Â, Balance check using the producer to consumer ratio – factoring in the rate of interaction success.Â, Run experiments to identify the critical determinants of LTV e.g. Producer evangelism – Design your platform to attract producers, who can introduce their customers (followers) to become users of the platform, Big bang adoption – Push strategies to attract high volume of interest and attention, Micro-market – Target a tiny market that comprises of members already engaging in interactions (FB’s start with just campuses), The consumer can monitor service provided directly, Always create value for consumers you serve, Don’t user power to change rules in your favour, Externalities (spillover of benefits to those that aren’t involved), Monopoly power (power sellers on platform)Â, Risk (tools to mitigate risk / insurance etc..)Â, Internal transparency between departments. The Platform Revolution. Frictionless entry. Just a moment while we sign you in to your Goodreads account. Such as the rate of growth of active users or ratio of active users. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: Amazon.it: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, James Foster: Libri in altre lingue Summary Of Platform Revolution By Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Professor, Tulane University . They should discourage multi-homing. Fostering innovation, then capturing its value . NETWORK EFFECTS. What you will learn from reading The Platform Revolution: – The characteristics of a platform business. Winner-take-all markets. by Instaread. Negative network effects . Platform Revolution - Ch 02 Network Effects: Power of the Platform Geoff Parker. Written for an audience that is familiar with … Sangeet Paul Choudary is a C-level executive advisor, co-author of Platform Revolution, and the author of Platform Scale. PLATFORM REVOLUTION. Insieme a Geoffrey G. Parker e Marschall W. Van Alstyne ha scritto il libro ‘Platform Revolution, how networked markets are transforming the economy and how to make them work for you’ . Preview:. Platform Revolution is designed to prepare participants to operate effectively in platform business environments by providing a set of theory, frameworks, and tools to analyze and manage existing businesses and to develop launch strategies for new ventures. Minimise congestion when too many people participate or low quality drives out high.Â, 4. Filters, limits and controls access of users on platform. Â, Strong curated algorithms need to produce good matches, this requires more data for better accuracy. Â, Focus on happy matches through curation = more value generated.Â, Remember — Poor curation leads to greater ‘noise’Â, Growth comes not from horizontal or vertical integration but functional integration and network orchestration. Â, Interactions on a platfrom resemble any economic or social exchange thus, they exchange 3 things.Â, Attention, fame, influence, reputation and other intangible forms of value play the role of currency. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Written for an audience that is familiar with technology and tech-based business models, it will probably be a hard slog for the reader who is not. Give fast open feedback on laws that define good behaviour and give slow opaque feedback to laws that punish bad behaviour.Â, Crowd curation – role progression to greater levels of authority (responsibility)Â, Behaviour design is the recurring sequence displayed by the platform users as discussed by Nir Eyal:  Trigger, action, reward, investment (ask).Â, Variable reward mechanisms are habit-forming (think gambling).Â, Well, designed software systems are self-improving.Â, Mechanisms should be designed into it to offer various incentives not just monetary… fun, fame and fortune. Seeding – Value creation by acting as the first producer. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work For You, Includes PDF Bonus Disc: Amazon.it: Parker, Geoffrey G., Van Alstyne, Marshall W., Choudary, Sangeet Paul, Foster, James: Libri in altre lingue “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Compra Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis. Let us know what’s wrong with this preview of, Published If you’re interested in companies such as Uber, Air BnB and even Amazon have built successfully, then this is the book for you. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Platforms must have a governance structure whether it is motivated by profit (as are most platforms today) or whether they will have more of a share ownership. We read every chapter, summarize and analyze it for your convenience. Platform Revolution, the latest book by MIT IDE Research Scientists, Geoffrey Parker and Marshall Van Alstyne, and MIT Media Labs' Sangeet Choudary, delivers a comprehensive analysis of how platforms − like Uber, Airbnb, and Apple − use … Platform Revolution, the latest book by MIT IDE Research Scientists, Geoffrey Parker and Marshall Van Alstyne, and MIT Media Labs' Sangeet Choudary, delivers a comprehensive analysis of how platforms − like Uber, Airbnb, and Apple − use technology to match producers and consumers. Creates distinct ecosystem cultures.Â, API’s can be used effectively to monetary extension developers. With Instaread, you can get the summary and analysis of a book in 15 minutes. PLATFORM REVOLUTION (2) STRATEGY. 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